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Private label product development & management

  • Testing samples and demonstrating them to the client team (management)
  • Managing specialized best factory suppliers practices
  • Getting the desired silkscreen printed over the product/s for the review
  • Send the final orders to the professional factory suppliers
  • Regular follow-up with the main factory suppliers [initial deposit stage – production start stage – components buying stage – components over to the production slot stage – final goods ready date]
  • Final silk printing of the logos along with the specifications
  • Manage the idea for the right & appealing packaging
  • Write the professional user manual for the product/s
  • Liaise with the graphics designing team:
    • To have the ideal packaging design ready for the products
    • To have the right silkscreen on the products
    • To have the professional product user manuals ready in English & Arabic language formatted
  • Liaising between the packaging supplier as well as the main suppliers in china
  • Request to have the golden samples / pre-production samples for the marketing/social media material before the actual launch date
  • Finalize the ideal air-sea splits as per the launch plan
  • Liaise with the logistics as decided & approved by the management:-
    • To connect the factory to our forwarder in china
    • To decide the shipment terms fob or ex-works
    • Ensure packing list & commercial invoice is well received by the forwarder to pick the goods
  • Track the shipment
  • Managing for the necessary certifications / licenses
  • Prepare detailed competitive benchmarking
  • Detailed & comprehensive sales & product training program
  • Making a rolling forecast for the replenishment orders
  • Prepare product lifecycle & benchmarking
  • Discard the end of life models
  • Liaise with the suppliers in case of the product defects or manufacturing issues

The Go-to-market & Sales strategy

  • Proper market research to derive the target markets for the placements
  • Design a complete product lifecycle along with the product benchmarking
  • Dedicated market watch to get to the right pricing strategy to launch as well as regular updates until the product reaches its maturity stage
  • Identify the key sales channels into the independent retail or the organized retail or convenient stores model where the product penetrates & succeeds
  • Advise for the relevant point of sale (POS) materials like counter tops, branded independent stands, rotational counter displays or gondolas, etc. as per the ideal product strategy depending on the customers where the product enters
  • Recommend necessary wobblers, banners, billboards, catalogues, stickers for the necessary shout outs.
  • Introducing a complete product catalogue booklet for the perfect review & presentation to the retailers during the range review
  • Create a more realistic sales plan & set desired goals
  • Introduce customer retention & engaging partner program strategies for growth.

Private Label Category Management

  • Planning & Organizing the private label range
  • Introduction of new Category Products within the ODM Brand/s of the company in order to enhance the Volume, Value & Profit sales of the respective sales channels.
  • Introducing a comprehensive & detailed sales & private label product training program to train the sales teams across the firm.
  • Plan the correct pricing strategy for the different private label models as per the competitive benchmarking.
  • Planning the occasional bundles or introducing promotions, umbrella Offers, seasonal offers & thereby achieving maximum revenue for the business & recoup the margins back
  • Liaise with all the stakeholders of different departments i.e., Inventory, Marketing, Graphic
    • Designing, the VM team, Sales Channels, social marketing to ensure an aggressive category drive for the launch until it achieves the desired results
  • Periodic discussions & reviews with Inventory team for stock days, range plans, model wise forecast plans, channel-level base quantities (BQ) & Store-categorizations for healthy & optimal stocks & consistent range availability.
  • Regular coordination with sales channels & the inventory team for smooth forecasting, ordering & the optimizing the stocks inside the sales channels as per the proven sales demand of the overall private label products. [Shifting stocks to optimize stock situation instead of ordering!]
  • Planogram Management for different sales outlets (OR & IR) for proper visibility & display management with marketing visuals, etc.
  • Periodical store, market visits to ensure proper communication with the stores, competition updates & analysis, awareness of the strategic-rollouts at the store, dealer level & addressing issues, if any.
  • Making various comparative & competitive analyses on categories & market trends & making tactical reports to present the performance to the Sales channel.
  • Ageing clearance planning of respective channels & handling the clearance tasks to optimize Inventory stock days.
  • Persisting the category, models with higher ASP’s in relevant channels
  • Driving sales & gross margins to achieve the budgeted targets of the Private label brand/s
  • Reviewing P/L accounts with the management.

Project Management

  • Introducing key promotional models to cater the seasonal quarters or months
  • Aligning innovative ideas to sell via promotional bins, counter top displays or bundles
  • Providing unique range to cater the free of cost (FOC) items to offer as gifts thereby invoke sales & better invoicing value
  • Cater to specific export order required accessory models